ABSTRACT 

This research explores the perceptions of business workers across five sectors—media, finance, retail, hospitality, and energy—towards Artificial Intelligence (AI) in the city of Sulaimaniyah, Kurdistan. Through semi-structured interviews with 25 participants, the study examines the benefits and concerns associated with AI adoption. The research, from the initial proposal to its completion, was conducted over the course of approximately one month. Findings reveal sector-specific attitudes, with the media and energy sectors demonstrating a higher understanding and utilization of AI compared to finance, retail, and hospitality. The finance and retail sectors focus on AI's productivity and efficiency-enhancing potential, while the hospitality sector exhibits cautious adoption. Ethical concerns, particularly related to data privacy, job displacement, and creativity loss, were common across sectors. The energy sector led in AI adoption due to its practical applications in prediction, cost reduction, and planning. This study aims to explore the perception of AI in various business sectors, while addressing both the concerns and potential benefits of its adoption.

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